Global Cyber Growth
Establishing Your Brand and Growing Sales Globally
A Consultancy and Services Company with Global In-Region Experience Helping Early and Mid-stage Cyber Companies Enter New Markets Profitably
Expanding Sales Overseas
At every growth stage, Cyber companies need a sound strategy based on analytics and international sales expertise to profitably expand sales outside of their home market. We deliver real-world, region-specific insight and strategy to ensure successful sales expansion overseas.
Where do Start-ups Start?
What is the right time to expend the resources to expand sales overseas? This can be a fine balance, especially when resources are scarce and the focus is on domestic expansion. What are the true costs, and is this the right time to proactively go after international deals? We can help you navigate this question and give you a detailed look at the costs, timelines, and realistic sales expectations so that you can make the right decision.
Moving to the Next Level in Sales
How do you expand on your growing international business and is this the right time to put resources on the ground in region or expand to additional regions? As Cyber Technology Companies establish a sound footing domestically, what is the best means of expansion and growth overseas? Do you need staff in region and how do you best utilize reseller and distribution channels. Global Cyber Growth can help you navigate these questions and provide a detailed strategy combined with the services required to be successful in every major global region.
Making Profitable Sense of your Maturing Overseas Presence
Now that you have a sizeable overseas presence, is your partner ecosystem still working as efficiently and profitably as possible? Do you still have the right partners, and do they have the resources to make them successful? A review of your partner ecosystem using advanced analytics and in-region expertise can guide efficiency improvements along with increased sales and profitability.
Market Entry Strategy
Global and Regional Strategy Development
Creation of a strategic plan to deliver against business goals for market growth, pipeline, and revenue. Commercial and GTM strategy – pricing, structure, strategy, and perception. Target market and partner alignment recommendations.
In-Depth Market Reviews by Region
A technical and business review of a vendor’s specific solution is undertaken by cyber experts and trusted industry professionals from within target businesses. Significantly reduces the guesswork and potential risks of launching or re-positioning a solution into a new territory or market sector. Delivers real-world feedback and insightful recommendations to increase go-to-market success. Delivers real-world, honest, and explicit feedback on the solution and its market potential. Insightful recommendations to define and develop the go-to-market plan to maximize return on investment.
Early Stage Market Strategy Consulting
An in-depth analysis of the international sales landscape specific to your technology or service that considers your current domestic sales strategy and investment priorities. This analysis will deliver real-world and explicit feedback defining the market opportunity by region and realistic costs and timelines. The analysis will also advise on the best means to manage international inquiries and deals, which regions are worth your trouble, and how and when to use in-region distribution.
Marketing and Lead Generation Strategy by Region
A documented plan that identifies the right marketing mix to achieve strategic goals based on budget, business objectives, and GTM plan. Increase brand awareness. Build introductions and engagements within the identified target audience. Drive demand. Deliver against business goals for market growth pipeline and revenue.
Distribution Strategy
International Distributors can be a valuable part of your sales channel but also a time sink with little return if not used effectively and at the right stage in the maturity of your sales. GCG has direct experience in working within and managing distribution in every region, from Europe to APAC, to LATAM. We have worked with both small and large technology companies through distribution channels and understand your needs at every growth stage. We can advise on when and where to use distribution and how to get the most out of those relationships.
Advanced Partner Analytics
Make sense of your current partner ecosystem, so you invest and expand wisely. We can provide insight into the effectiveness of your global partners and distributors. Using advanced BI and our knowledge of the most meaningful KPIs for sales success, GCG can create an accurate picture of global partner performance and deliver those via an interactive dashboard for scoring and monitoring.
In-Region Services
Marketing Services
Digital Marketing - Content and asset creation (blogs, data sheets, website, insight papers, case studies).
Events – virtual and physical.
Lead generation.
Business Development
Proactive sales activity via telephone, email, and LinkedIn (Social Media).
Data profiling and cleansing.
Partner Management
MDF and Co-op program management.
Virtual Partner Marketing Manager
